The Victories of Beauty

We won the 1st prize of the 2022/2023 beauty victories with our "Custom-Made" range!

Beauty victories, how does it work?

The Victoires de la Beauté is an annual event in France that rewards the best beauty and care products, based on their effectiveness and quality. Unlike other awards that are given by expert juries or professionals, Les Victoires de la Beauté are distinguished by the fact that the products are tested by real consumers, in real conditions of use.

The selection process takes place in several stages:

1. Consumer testing : Products are evaluated by a panel of consumers who use them for several weeks. They rate the products on different criteria such as effectiveness, fragrance, texture, packaging, etc.
   Tests without seeing the brand and under the control of sensory evaluation laboratories.

2. Reactions and feedback : After this testing phase, the results are collected and the products that obtain the best scores in each category are then selected.

3. Awards ceremony : The winning products are then honored during a ceremony, and the brands receive the prestigious title of "Victoires de la Beauté" in the category in which they excelled.

It is a major event in the world of beauty in France, both for big brands and for small emerging brands.

Discover our “Custom-made” range.